We continue our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
On this episode, we dive into a deep discussion of authority, persuasion and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
On this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential.
On this episode, we'll be sharing 11 Email Campaign Ideas To Generate More Sales.
We discuss the best ads from this year's Super Bowl.
On this episode, we'll be discussing a 93-Year-Old Persuasion Secret Still Being Used By Top Influencers Today. Can you guess what it is?
On this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products.
On this episode, we'll discuss how to use ChatGPT as your own marketing assistant using some of Justin Brooke's strategies for creating better prompts. You can get access to these by visiting www.betterprompts.ai
On this episode, we discuss some of the most successful characters in the history of advertising. Plus Sean will share a dollar bill letter he received this week that is a swipe of Gary Halbert's famous letter.
This is part 2 of our episode discussing the power of ChatGPT.
On this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters.
On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business.
We discuss Liver King, John Brinkley, and ''The Goat Testicles Solution"
On this episode, we'll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing.
On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy.
On this episode, we discuss 5 classic sales letters every marketer should know and study.
On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
On this episode, we'll be sharing some secrets for using words to cast spells and persuade.
On this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails.
On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022.
This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems.
He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet".
Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories.
You can learn more about Kevin by visiting him at clientcloningsystems.com.
On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.
Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.
On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.
We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.