Persuasion by The Pint

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
RSS Feed
Persuasion by The Pint



All Episodes
Now displaying: 2022
Jun 28, 2022

On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works. 

Jun 18, 2022

On this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold! 

Jun 16, 2022

On this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect. 

Jun 3, 2022

How to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked -

Jun 3, 2022

On this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine

May 20, 2022

This week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville. 

David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins. 

Apr 19, 2022

On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs. 

Apr 12, 2022
On this episode, we'll explore how mass mоvеmеntѕ are created & how they attrасt followers. We'll be discussing the classic book True Believer.
Apr 6, 2022

On this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the power of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency. 

Mar 29, 2022

On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing. 

Mar 21, 2022
On this episode, we'll be discussing how to sell face to face using stories. We'll also share how Ikea uses persuasion and psychology to trick you into buying more stuff. 
Mar 15, 2022

On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air. 

Mar 12, 2022

This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects. 

Feb 26, 2022

On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy". 

Feb 21, 2022

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them. 

Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. 

Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.

You can learn more about her by visiting

Feb 15, 2022

On this episode, we'll be discussing the one sentence that summarizes all persuasion.

If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. 

Feb 9, 2022

This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections. 

We'll be discussing how small interactions can spark huge outcomes. 

Feb 5, 2022

This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.

Feb 3, 2022

On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more. 

Feb 1, 2022
The Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.
Jan 27, 2022
On this episode, we discuss cold reading, psychic persuasion skills, postcard marketing, and more.