On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works.
On this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold!
On this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect.
How to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked - https://snacked.io.
On this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine.
This week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville.
David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins.
On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs.
On this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the power of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency.
On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing.
On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air.
This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects.
On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy".
This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them.
Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.
Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
You can learn more about her by visiting
On this episode, we'll be discussing the one sentence that summarizes all persuasion.
If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding.
This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections.
We'll be discussing how small interactions can spark huge outcomes.
This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.
On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.