Info

Persuasion by The Pint

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
RSS Feed
Persuasion by The Pint
2022
June
May
April
March
February
January


2016
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: February, 2022
Feb 26, 2022

On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy". 

Feb 21, 2022

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them. 

Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. 

Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.

You can learn more about her by visiting
https://www.veronicalthomas.com/

Feb 15, 2022

On this episode, we'll be discussing the one sentence that summarizes all persuasion.

If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. 

Feb 9, 2022

This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections. 

We'll be discussing how small interactions can spark huge outcomes. 

Feb 5, 2022

This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.

Feb 3, 2022

On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more. 

Feb 1, 2022
The Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.
1