On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy".
This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them.
Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.
Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
You can learn more about her by visiting
On this episode, we'll be discussing the one sentence that summarizes all persuasion.
If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding.
This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections.
We'll be discussing how small interactions can spark huge outcomes.
This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.
On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.