On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
On this episode, we'll be discussing NetFlix's series "How to Become a Cult Leader". We'll also share the most popular book/ course requested by prison inmates.
We'll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult.
We'll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.
You can test it out at https://audiopen.ai.
On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
We discuss a range of topics on this episode. Is A.I. Getting dumber? We'll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we'll discuss Infotainment and Authority and how to use persuasive framing to get better tips.
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter.
On this episode we'll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks.
51Blocks started in 2009 as an SEO company serving small businesses.
By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white label services.
Fast forward to 2022 and 51Blocks is now one of the nation’s premium full-stack white label companies with 90% of the business focused on fulfilling for agencies of all sizes.
They currently have a global team of 30 people, all in-house and full-time trained by Michael & Brittany. You can check them out at https://www.51blocks.com.
On today's episode, we'll be discussing an old-school direct response ad we found on the back of a vintage 1970's comic book. We'll be talking about why this ad is so persuasive and could still be used today with a few tweaks.
On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake. Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting.
On this episode, we'll be discussing a seldom-used secret creating loyal customers who buy from you again and again.
On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.
He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.
He's the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.
On this episode we'll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We'll also discuss why you should never trust ChatGPT's research.
On this episode, we'll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company's work at https://ww2.strategicanarchy.com.
On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
On this episode, we'll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.
He's also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
On this episode, we cover a random flight of topics including what's feeding all of the A.I. fear and panic in the news. Also, we'll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you.
Lastly, we'll cover some more mind-blowing A.I tools and prompts.
This week, we cover a random flight of topics including Bud Light's pr disaster and how anti-woke marketing is capitalizing on it. We'll also be sharing some ChatGPT4 market research tips.
This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
On this episode, we welcome Csaba Borzasi from Game of Conversions. He'll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time.
You can find his stuff at https://gameofconversions.com.
On this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything.
Stop Turning Away Buyers. On this episode, we discuss the secret to getting Prospects to Click, Open... and Buy. Some of these involve simple changes to your sales copy that can make a big impact.
On this episode, we celebrate 300 podcast episodes with some friends and guests of the show. Bill Mueller and David Dutton stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and beer.
We continue our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
On this episode, we dive into a deep discussion of authority, persuasion and the balance of power from some of Dan Kennedy's sales and persuasion secrets.
On this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential.
On this episode, we'll be sharing 11 Email Campaign Ideas To Generate More Sales.