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Persuasion by The Pint

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
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Persuasion by The Pint
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Now displaying: January, 2024
How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer 0
Jan 22, 2024

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising. 

Breakthrough Advertising - States of Awareness and Market Soofistikation 0
Jan 22, 2024

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.

Breakthrough Advertising & How to Channel the Market Forces Which Control Sales 0
Jan 16, 2024

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. 

We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com. 

Attention-Grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More 0
Jan 8, 2024

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com. 

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