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Persuasion by The Pint

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
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Persuasion by The Pint
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Now displaying: Page 1
Mar 20, 2024

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.

You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls. 

Andrew Pearson is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world's biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks. 

Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate

 

 

Mar 13, 2024

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?  

Mar 5, 2024

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. 

It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”. 

Feb 23, 2024

On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam

Feb 10, 2024

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.

Feb 6, 2024

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing. 

Jan 22, 2024

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising

Jan 22, 2024

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.

Jan 16, 2024

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. 

We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com

Jan 8, 2024

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com

Dec 26, 2023

On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker. 

He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work.

Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don't know what to do with his sarcasm, which makes the stories even funnier.

Rob has authored, co-authored or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences and grow their audiences.

Dec 20, 2023

On this episode, we'll be covering a random flight of topics including: 

  • Humor and Persuasion - how to use humor effectively in marketing. 
  • How to glitter bomb your enemies (or friends).
  • TikTok just reached 10 billion in consumer spending. 

 

Dec 11, 2023

On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.

He is the author of the book series "Never Been Promoted" and hosts a podcast of the same name. Known as the "AI Nerd," he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.

Dec 5, 2023

On this episode, we'll be covering another random flight of topics including:

  • A Simple Letter that Launched a Nine-Figure Business
  • Why font size makes your writing more persuasive
  • Examples of a bad ad campaign by the US Army. 
Nov 23, 2023

On this pre-Thanksgiving episode, we'll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We'll discuss 4 simple words that can double your sales. We'll also talk about a special way you can look at people to make them like you more. 

Nov 21, 2023

On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive

His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.

Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.

Nov 13, 2023

On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions. 

Nov 10, 2023

There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday. 

Oct 31, 2023

On this episode we'll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. 

Oct 23, 2023

On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. 

You can grab your copy here, and be sure to check out David's own podcast, Copywriters Podcast at https://copywriterspodcast.com

Sep 30, 2023

On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X)  subscription model, and how anchoring is used in pricing every day to create perceived value. 

Sep 25, 2023

On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he's become the hottest coach in college football.

Sep 18, 2023

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology - including his most recent Think Like a Mind Reader

He is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses.

His client list includes BP, Discover, State Farm, United Airlines, and more.

His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, influence, persuasion, and high stake negotiations. 

This makes him not just a thought leader but a genuine mind reader.

His mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible. 

Aug 28, 2023

On this episode, we'll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease.

Aug 22, 2023

On this episode, Tom Meitner joins us to share how he helps copywriters get more business. 

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