On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing. 

On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air. 

This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects.