This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter.