This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.
Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.