Info

LetsTalkMarketing's podcast

On this weekly marketing talk show, we bring you interviews with some of the best marketing entrepreneurs - You'll learn how to out-think, out-perform and out-earn your competition.
RSS Feed
LetsTalkMarketing's podcast
2016
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Category: marketing
Jul 2, 2016

This week, I welcome Jason Hairston on the show to talk business and marketing.
Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company.

After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.

Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.

Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.

Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so.

You can find more weekly podcast interview like this by visiting http://www.LetsTalkMarketing.TV.

Jun 15, 2016

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian. 

She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years.

Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events.

She is now a sought after blogger, speaker, and consultant on difficult cases.

In addition, veterinary practices have shown enormous growth due since writing these books.  

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Jun 11, 2016

This week I welcome Josh York on the show to talk marketing.

Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide.

He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week.

It had over 800,000 views on Facebook, and was being shared by professional athletes and celebrities.

That one video led to a franchise deal in Houston and has helped to grow their brand world wide. Josh will be sharing all of the details on how they were able to put this video together in a short time and discuss their plans for an upcoming video using another song parody.

You can find more weekly episodes like this by visiting http://www.letstalkmarketing.TV.

Jun 2, 2016

This week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits.

It's essentially gym reimbursements on steroids.

Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business.

After studying Industrial Engineering & Operations Research at UC Berkeley, he went on to consult for several companies including Boston Scientific, Lennar Homes, iGo Cars, and United Airlines.

Wanting to further his people management and operations skills, he took a position at McMaster Carr as an internal consultant and team manager.

Gabe left there to pursue an MBA and masters of engineering from Kellogg but dropped out to pursue IncentFit, a startup that pays people to exercise.

 

Gabe is an avid runner, swing dancer, and world traveler.

You can find more weekly episodes like this by visiting www.LetsTalkMarketing.TV.

Apr 6, 2016

This week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California.

He recently celebrated 100 episodes and 2 years of producing a weekly podcast about WordPress.

Building this show has helped Adam gain new clients and opened up other opportunities for him to speak at conferences as well as provide training.

On this episode, Adam and I will be discussing how to use podcasting as a way to grow your business while educating your target audience.

The key as Adam shares, is to offer serious value and be consistent with it.

Adam's podcast can be found at kitchensinkwp.com/itunes.

You can find more weekly episodes like this by visiting LetsTalkMarketing.TV.

Apr 2, 2016

This week, Matthew Lesko joins me on the show to discuss his career in publishing, and how he used hustle and personal branding to build a multi-million dollar publishing empire.

You can find more episodes like this by visiting http://www.LetsTalkMarketing.com

 

 

Mar 22, 2016

This week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.


SpliceNet is an IT consulting company with a legal vertical niche.

One of their primary focuses is on serving law firms.

As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.

In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal administrator associations and engaged the community not by selling but through education.

This has been the key to their success.

You can find more marketing interviews and case studies like this by visiting www.LetsTalkMarketingPodcast.

Mar 14, 2016

This week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut.
On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year.

They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and giving them their Yelp link of course.

After a few trips to the post office, they saw the emails and Yelp reviews skyrocket!

You can find more marketing interviews like this each week by visiting www.LetsTalkMarketing.TV.

Mar 14, 2016

This week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.

 

On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.

You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV

Mar 14, 2016

This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.

Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.

You can find more episodes like this by visiting www.LetsTalkMarketing.TV.

Mar 13, 2016

Every interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder.

Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences emotionally. 

His company, Big Fish, is now a leading visual and video production firm, with a client roster that now includes NASA, Jaguar, Cabela’s and Blue Cross Blue Shield, among others.

Kenny now trains speakers on how to compel their audiences – and potential investors – to action.

Whether it’s a high-quality slide deck or training entrepreneurs for a $5 million dollar pitch, or producing a 30-second video, it’s a chance to impress.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Mar 5, 2016

Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business. 

You can find out more by visiting http://www.LetsTalkMarketing.Tv

1