On this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand. 

This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. 

On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022. 

This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. 

He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet".

Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories. 

You can learn more about Kevin by visiting him at clientcloningsystems.com.