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LetsTalkMarketing's podcast

On this weekly marketing talk show, we bring you interviews with some of the best marketing entrepreneurs - You'll learn how to out-think, out-perform and out-earn your competition.
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Now displaying: 2016
Sep 9, 2016

This week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates."

On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today.

We'll be discussing some great business startup lessons like how to effectively pitch your startup idea to others.

Aug 15, 2016

This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium.

Their goal is to help build and manage successful relationships between sponsors and podcasters.

Glenn first started out started selling podcast ads for TWiT.tv (the world's largest tech podcast network). Since then, he's worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.

On this episode, we'll be discussing what companies should look for when it comes to advertising on podcast shows.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Jul 8, 2016

This week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking.

Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process.

You can find more weekly podcast episodes like this by visiting http://www.LetsTalkMarketing.TV.

Jul 2, 2016

This week, I welcome Jason Hairston on the show to talk business and marketing.
Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company.

After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.

Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.

Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.

Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so.

You can find more weekly podcast interview like this by visiting http://www.LetsTalkMarketing.TV.

Jun 15, 2016

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian. 

She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years.

Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events.

She is now a sought after blogger, speaker, and consultant on difficult cases.

In addition, veterinary practices have shown enormous growth due since writing these books.  

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Jun 11, 2016

This week I welcome Josh York on the show to talk marketing.

Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide.

He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week.

It had over 800,000 views on Facebook, and was being shared by professional athletes and celebrities.

That one video led to a franchise deal in Houston and has helped to grow their brand world wide. Josh will be sharing all of the details on how they were able to put this video together in a short time and discuss their plans for an upcoming video using another song parody.

You can find more weekly episodes like this by visiting http://www.letstalkmarketing.TV.

Jun 2, 2016

This week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits.

It's essentially gym reimbursements on steroids.

Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business.

After studying Industrial Engineering & Operations Research at UC Berkeley, he went on to consult for several companies including Boston Scientific, Lennar Homes, iGo Cars, and United Airlines.

Wanting to further his people management and operations skills, he took a position at McMaster Carr as an internal consultant and team manager.

Gabe left there to pursue an MBA and masters of engineering from Kellogg but dropped out to pursue IncentFit, a startup that pays people to exercise.

 

Gabe is an avid runner, swing dancer, and world traveler.

You can find more weekly episodes like this by visiting www.LetsTalkMarketing.TV.

May 23, 2016

This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com.

Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.

On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to make some tough decisions. One of the biggest was having to let all of their full time employees go.

Through this setback, Leo learned some valuable lessons that have helped his company survive the changes and become better today.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

May 14, 2016

This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.

They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.

Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.

However, they've gotten crafty and seen some great results using SnapChat.

For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)

We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

May 13, 2016

This week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company 4 years ago and how they've been able to grow it at least 200% every year without receiving a dollar of outside capital.

These guys have worked hard to create an amazing product and a scalable business from day one.

AJ will be discussing how they used guerrilla marketing and PR to bootstrap this business without investors.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Apr 30, 2016

This week, I welcome Kelley Buttrick of Voiceovers on the show to share her story of using contact marketing to reach out and connect with Jeep.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Apr 22, 2016

This week we talk about how to use LinkedIn to grow your business. Cheryl Spangler joins me to share her success story as Realtor.

Cheryl made a conscious decision a year ago that she was going to get 25% of her Real Estate business from LinkedIn.
She's been a member since 2007 but never was an active member. That changed this past year when she began submitting posts and connected with others through LinkedIn groups.

She now meets with people weekly from LinkedIn, and is getting about 12 % of her business from LinkedIn. She recently closed on a $40 million dollar contract as a result of LinkedIn.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Apr 9, 2016

On this episode, I talk with Troy James author of "The Money Island".

When his book first came out, Troy asked his small publisher to only list his first name. This created a confusion, but it was marketing genius (one of the top agents called to say they admired his marketing).

Facebook refused to give Troy an official author page, rather unofficially linking him to the movie "Troy".

Finally giving in, Facebook gave Troy an official page.

He then issued a press release to announce that Facebook finally realized that Brad Pitt and Troy are not the same person. Brad Pitt was in a movie called "Troy" but he was Troy.

Yahoo picked it up and he was trending for a day creating book sales. 

He has now gotten the attention of Hollywood which was the plan all along.

Troy will be leaving next week for Belgrade, Serbia for an international book fair and will be booked.

Apr 9, 2016

This week, I chat with Christopher J. Lynch, a self published author of the successful series called "One Eyed Jack". With an eye toward not only selling more books, but also as a vehicle to catch the eye of Hollywood, Christopher created a very advance video trailer for his book.

Most book trailers are essentially a slide show set to music and maybe with some voice over thrown in. Christopher really wanted to plant a seed with his book trailer, and created one that looks like the opening scene in a movie or TV show.

The final video took two days to shoot, and cost Christopher about $2000, but it was money well invested. Not only has Christopher sold lots of books based upon people seeing the trailer, the debut novel in the series has been optioned by a Hollywood production company, and is currently in pre-production to be adapted to a feature length film.

Not bad for an indie author with his first novel!

You can find more marketing interviews like this by visiting www.LetsTalkMarketing.TV.

Apr 6, 2016

This week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California.

He recently celebrated 100 episodes and 2 years of producing a weekly podcast about WordPress.

Building this show has helped Adam gain new clients and opened up other opportunities for him to speak at conferences as well as provide training.

On this episode, Adam and I will be discussing how to use podcasting as a way to grow your business while educating your target audience.

The key as Adam shares, is to offer serious value and be consistent with it.

Adam's podcast can be found at kitchensinkwp.com/itunes.

You can find more weekly episodes like this by visiting LetsTalkMarketing.TV.

Apr 2, 2016

This week, Matthew Lesko joins me on the show to discuss his career in publishing, and how he used hustle and personal branding to build a multi-million dollar publishing empire.

You can find more episodes like this by visiting http://www.LetsTalkMarketing.com

 

 

Mar 22, 2016

This week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.


SpliceNet is an IT consulting company with a legal vertical niche.

One of their primary focuses is on serving law firms.

As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.

In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal administrator associations and engaged the community not by selling but through education.

This has been the key to their success.

You can find more marketing interviews and case studies like this by visiting www.LetsTalkMarketingPodcast.

Mar 14, 2016

This week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut.
On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year.

They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and giving them their Yelp link of course.

After a few trips to the post office, they saw the emails and Yelp reviews skyrocket!

You can find more marketing interviews like this each week by visiting www.LetsTalkMarketing.TV.

Mar 14, 2016

This week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.

 

On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.

You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV

Mar 14, 2016

This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.

Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.

You can find more episodes like this by visiting www.LetsTalkMarketing.TV.

Mar 13, 2016

Every interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder.

Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences emotionally. 

His company, Big Fish, is now a leading visual and video production firm, with a client roster that now includes NASA, Jaguar, Cabela’s and Blue Cross Blue Shield, among others.

Kenny now trains speakers on how to compel their audiences – and potential investors – to action.

Whether it’s a high-quality slide deck or training entrepreneurs for a $5 million dollar pitch, or producing a 30-second video, it’s a chance to impress.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

Mar 5, 2016

Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business. 

You can find out more by visiting http://www.LetsTalkMarketing.Tv

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