This week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.
SpliceNet is an IT consulting company with a legal vertical niche.
One of their primary focuses is on serving law firms.
As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.
In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal administrator associations and engaged the community not by selling but through education.
This has been the key to their success.
You can find more marketing interviews and case studies like this by visiting www.LetsTalkMarketingPodcast.
This week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut.
On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year.
They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and giving them their Yelp link of course.
After a few trips to the post office, they saw the emails and Yelp reviews skyrocket!
You can find more marketing interviews like this each week by visiting www.LetsTalkMarketing.TV.
This week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.
On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.
You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV
This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.
Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.
You can find more episodes like this by visiting www.LetsTalkMarketing.TV.
Every interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder.
Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences emotionally.
His company, Big Fish, is now a leading visual and video production firm, with a client roster that now includes NASA, Jaguar, Cabela’s and Blue Cross Blue Shield, among others.
Kenny now trains speakers on how to compel their audiences – and potential investors – to action.
Whether it’s a high-quality slide deck or training entrepreneurs for a $5 million dollar pitch, or producing a 30-second video, it’s a chance to impress.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business.
You can find out more by visiting http://www.LetsTalkMarketing.Tv.