We discuss a range of topics on this episode. Is A.I. Getting dumber? We'll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we'll discuss Infotainment and Authority and how to use persuasive framing to get better tips. 

Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter. 

On this episode we'll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks. 

51Blocks started in 2009 as an SEO company serving small businesses.

By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white label services.

Fast forward to 2022 and 51Blocks is now one of the nation’s premium full-stack white label companies with 90% of the business focused on fulfilling for agencies of all sizes.

They currently have a global team of 30 people, all in-house and full-time trained by Michael & Brittany. You can check them out at https://www.51blocks.com. 

On today's episode, we'll be discussing an old-school direct response ad we found on the back of a vintage 1970's comic book. We'll be talking about why this ad is so persuasive and could still be used today with a few tweaks. 

On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake. Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting.