On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.
On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.