This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com.
Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.
On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to make some tough decisions. One of the biggest was having to let all of their full time employees go.
Through this setback, Leo learned some valuable lessons that have helped his company survive the changes and become better today.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.