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LetsTalkMarketing's podcast

On this weekly marketing talk show, we bring you interviews with some of the best marketing entrepreneurs - You'll learn how to out-think, out-perform and out-earn your competition.
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Apr 9, 2016

On this episode, I talk with Troy James author of "The Money Island".

When his book first came out, Troy asked his small publisher to only list his first name. This created a confusion, but it was marketing genius (one of the top agents called to say they admired his marketing).

Facebook refused to give Troy an official author page, rather unofficially linking him to the movie "Troy".

Finally giving in, Facebook gave Troy an official page.

He then issued a press release to announce that Facebook finally realized that Brad Pitt and Troy are not the same person. Brad Pitt was in a movie called "Troy" but he was Troy.

Yahoo picked it up and he was trending for a day creating book sales. 

He has now gotten the attention of Hollywood which was the plan all along.

Troy will be leaving next week for Belgrade, Serbia for an international book fair and will be booked.

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