On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X)  subscription model, and how anchoring is used in pricing every day to create perceived value. 

On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he's become the hottest coach in college football.

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology - including his most recent Think Like a Mind Reader. 

He is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses.

His client list includes BP, Discover, State Farm, United Airlines, and more.

His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, influence, persuasion, and high stake negotiations. 

This makes him not just a thought leader but a genuine mind reader.

His mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible.