On this episode, Andrea Brizendine talks to us about positioning.
On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c
And since baseball is officially back in season, we'll also discuss how to win in copywriting with solid base hits.
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew Pearson is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world's biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?
On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”.
It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.
On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.
On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.
More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.
On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.
On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker.
He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work.
Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don't know what to do with his sarcasm, which makes the stories even funnier.
Rob has authored, co-authored or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences and grow their audiences.
On this episode, we'll be covering a random flight of topics including:
On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.
He is the author of the book series "Never Been Promoted" and hosts a podcast of the same name. Known as the "AI Nerd," he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.
On this episode, we'll be covering another random flight of topics including:
On this pre-Thanksgiving episode, we'll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We'll discuss 4 simple words that can double your sales. We'll also talk about a special way you can look at people to make them like you more.
On this episode we welcome Carlos Alvarenga. He is the author of a brand new book
On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.
There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday.
On this episode we'll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest.
On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.
You can grab your copy here, and be sure to check out David's own podcast, Copywriters Podcast at https://copywriterspodcast.com.
On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X) subscription model, and how anchoring is used in pricing every day to create perceived value.