On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy.
On this episode, we discuss 5 classic sales letters every marketer should know and study.
On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
On this episode, we'll be sharing some secrets for using words to cast spells and persuade.