On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew Pearson is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world's biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”.
It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.
On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker.
He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work.
Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don't know what to do with his sarcasm, which makes the stories even funnier.
Rob has authored, co-authored or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences and grow their audiences.
On this episode, we'll be covering a random flight of topics including:
On this pre-Thanksgiving episode, we'll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We'll discuss 4 simple words that can double your sales. We'll also talk about a special way you can look at people to make them like you more.
On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.
On this episode we'll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest.
On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he's become the hottest coach in college football.
On this episode, we'll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease.
On this episode, Tom Meitner joins us to share how he helps copywriters get more business.
On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
We discuss a range of topics on this episode. Is A.I. Getting dumber? We'll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we'll discuss Infotainment and Authority and how to use persuasive framing to get better tips.
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter.
On today's episode, we'll be discussing an old-school direct response ad we found on the back of a vintage 1970's comic book. We'll be talking about why this ad is so persuasive and could still be used today with a few tweaks.
On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.
He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.
He's the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.
On this episode we'll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We'll also discuss why you should never trust ChatGPT's research.
On this episode, we'll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company's work at https://ww2.strategicanarchy.com.
On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
On this episode, we'll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.
He's also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
On this episode, we cover a random flight of topics including what's feeding all of the A.I. fear and panic in the news. Also, we'll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you.
Lastly, we'll cover some more mind-blowing A.I tools and prompts.