On this episode, I talk with Troy James author of "The Money Island".

When his book first came out, Troy asked his small publisher to only list his first name. This created a confusion, but it was marketing genius (one of the top agents called to say they admired his marketing).

Facebook refused to give Troy an official author page, rather unofficially linking him to the movie "Troy".

Finally giving in, Facebook gave Troy an official page.

He then issued a press release to announce that Facebook finally realized that Brad Pitt and Troy are not the same person. Brad Pitt was in a movie called "Troy" but he was Troy.

Yahoo picked it up and he was trending for a day creating book sales. 

He has now gotten the attention of Hollywood which was the plan all along.

Troy will be leaving next week for Belgrade, Serbia for an international book fair and will be booked.

This week, I chat with Christopher J. Lynch, a self published author of the successful series called "One Eyed Jack". With an eye toward not only selling more books, but also as a vehicle to catch the eye of Hollywood, Christopher created a very advance video trailer for his book.

Most book trailers are essentially a slide show set to music and maybe with some voice over thrown in. Christopher really wanted to plant a seed with his book trailer, and created one that looks like the opening scene in a movie or TV show.

The final video took two days to shoot, and cost Christopher about $2000, but it was money well invested. Not only has Christopher sold lots of books based upon people seeing the trailer, the debut novel in the series has been optioned by a Hollywood production company, and is currently in pre-production to be adapted to a feature length film.

Not bad for an indie author with his first novel!

You can find more marketing interviews like this by visiting www.LetsTalkMarketing.TV.