Info

Persuasion by The Pint

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
RSS Feed
Persuasion by The Pint
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2016
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Category: Small Business Marketing
Mar 13, 2024

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?  

Feb 10, 2024

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.

Feb 6, 2024

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing. 

Jan 22, 2024

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.

Jan 8, 2024

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com

Dec 11, 2023

On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.

He is the author of the book series "Never Been Promoted" and hosts a podcast of the same name. Known as the "AI Nerd," he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.

Dec 5, 2023

On this episode, we'll be covering another random flight of topics including:

  • A Simple Letter that Launched a Nine-Figure Business
  • Why font size makes your writing more persuasive
  • Examples of a bad ad campaign by the US Army. 
Nov 21, 2023

On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive

His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.

Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.

Nov 10, 2023

There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday. 

Oct 23, 2023

On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. 

You can grab your copy here, and be sure to check out David's own podcast, Copywriters Podcast at https://copywriterspodcast.com

Sep 30, 2023

On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X)  subscription model, and how anchoring is used in pricing every day to create perceived value. 

Sep 18, 2023

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology - including his most recent Think Like a Mind Reader

He is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses.

His client list includes BP, Discover, State Farm, United Airlines, and more.

His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, influence, persuasion, and high stake negotiations. 

This makes him not just a thought leader but a genuine mind reader.

His mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible. 

Aug 7, 2023

On this episode, we'll be discussing NetFlix's series "How to Become a Cult Leader". We'll also share the most popular book/ course requested by prison inmates. 

We'll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult

We'll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.

You can test it out at https://audiopen.ai

Jul 10, 2023

On this episode we'll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks

51Blocks started in 2009 as an SEO company serving small businesses.

By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white label services.

Fast forward to 2022 and 51Blocks is now one of the nation’s premium full-stack white label companies with 90% of the business focused on fulfilling for agencies of all sizes.

They currently have a global team of 30 people, all in-house and full-time trained by Michael & Brittany. You can check them out at https://www.51blocks.com

Jul 2, 2023

On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake. Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting. 

Jun 27, 2023

On this episode, we'll be discussing a seldom-used secret creating loyal customers who buy from you again and again. 

Mar 25, 2023

On this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything. 

Feb 22, 2023

On this episode, we'll be sharing 11 Email Campaign Ideas To Generate More Sales.

Feb 15, 2023

On this episode, we'll be discussing a 93-Year-Old Persuasion Secret Still Being Used By Top Influencers Today. Can you guess what it is?

Jan 12, 2023

On this episode, we'll discuss how to use ChatGPT as your own marketing assistant using some of Justin Brooke's strategies for creating better prompts. You can get access to these by visiting www.betterprompts.ai

Dec 21, 2022

This is part 2 of our episode discussing the power of ChatGPT. 

Dec 21, 2022

On this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters. 

Dec 13, 2022

On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business. 

Nov 17, 2022

On this episode, we discuss 5 classic sales letters every marketer should know and study.

Nov 3, 2022

On this episode, we'll be sharing some secrets for using words to cast spells and persuade.

1 2 Next »