Info

LetsTalkMarketing's podcast

On this weekly marketing talk show, we bring you interviews with some of the best marketing entrepreneurs - You'll learn how to out-think, out-perform and out-earn your competition.
RSS Feed
LetsTalkMarketing's podcast
2016
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 14, 2016

This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.

They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.

Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.

However, they've gotten crafty and seen some great results using SnapChat.

For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)

We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

0 Comments