This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.
They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.
Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.
However, they've gotten crafty and seen some great results using SnapChat.
For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)
We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.