This week, I welcome Jason Hairston on the show to talk business and marketing.
Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company.
After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.
Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.
Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.
Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so.
You can find more weekly podcast interview like this by visiting http://www.LetsTalkMarketing.TV.